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最大的镜片制造商——依视路集团于2015年6月全新推出依视路钻晶全视线(绿色变色)镜片,全新绿变更适合追逐潮流的年轻人及时尚人士。室外迅速变色,室内清晰视觉,一镜两用,为近视或远视人士带来了极大的便利性,既可调节视力又可遮挡强烈的阳光照射。线上推广传播活动采用了时下被大众易于接受的H5制作结合全新的Cinemagraph技术,造成局部动态对比的超视觉冲击感,邀请各行业精英红人出任形象模特,引领业界潮流。2015年6月初上线直至6月中旬。整个活动机制是基于微信为主要传播平台,活动期间,参与活动的用户翻看活动H5页
The largest lens maker, Essilor Group, introduced the new Emery Line Diamond Lens (Green Color) lens in June 2015. The new Green Change is suitable for the trend-following young people and trendy people. Outdoor rapid color change, indoor clear vision, a mirror dual purpose for myopia or hyperopia brought great convenience to people, can adjust the vision but also block the strong sun exposure. The online promotion campaign uses the H5 that is readily accepted by the public to create a super-visual impact that combines the new Cinemagraph technology with local dynamics. It invites elites from all walks of life as image models and leads the industry trend. Early 2015 June on-line until mid-June. The whole activity mechanism is based on WeChat as the main communication platform. During the event, the participating users look through the activity page H5