●在我国经济生活中,公共关系还是一门崭新的学科,还只是一种新的管理实践,但无可否认,公共关系已经给我们企业带来了新的生命活力;同时也不可否认,在相当一部分企业中,公共关系还只是停留在一般意义的关系学上,还不是真正意义上的公共关系。笔者为此提出了四项思考。 In the economic life of our country, public relations is still a brand-new discipline, and it is only a new management practice. However, it is undeniable that public relations have brought new vitality to our company; at the same time, it cannot be denied that In a considerable number of enterprises, public relations still only remain in the general sense of relationship science, and it is not a true public relationship. The author put forward four ideas for this.