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本文提出发展工业设计产业的过程之中因为缺乏工业设计的真正受众——消费者的主动参与,导致工业设计的经济价值受到限制。强化工业设计产业发展的最后一公里需要将消费者和工业设计紧密联系起来,让消费者对产品的工业设计产生显性需求,从而促进生产企业的重视。广东工业设计城应该利用自身优势,发展工业设计的大众化营销,培养消费者的工业设计价值观,强化工业设计产业发展的最后一公里,从而面向全社会提升自己的品牌知名度。
This paper proposes that the economic value of industrial design is limited due to lack of active participation of consumers in the process of developing industrial design industry because of the lack of a true audience of industrial design. The last kilometer of strengthening the industrial design industry needs to be closely linked with consumers and industrial design so as to make consumers have explicit demands on the industrial design of products and thus promote the importance of manufacturing enterprises. Guangdong Industrial Design City should make use of its own advantages to develop popular marketing of industrial design, cultivate consumer industrial design values and strengthen the last mile of industrial design industry so as to enhance the brand awareness of the whole society.