诚实守信是市场经济的基础,是完善社会主义市场经济和构建社会主义和谐社会的客观要求。在传统意义上,诚信建设是道德建设的重要内容,但是道德的约束力毕竟是非常有限甚至极为脆弱的。在丰厚的商业利润的强大诱惑下,就是那些以往较重信义的商人,也常常为了获取更多的利益而违背诚实信用的原则做出损人利己的行为。当失信成为一种比较普遍的现象时,诚信 Honesty and trustworthiness are the foundation of a market economy and an objective requirement for improving the socialist market economy and building a harmonious socialist society. In the traditional sense, the construction of honesty and credit is an important part of moral construction, but the moral restraint is, after all, very limited and even extremely fragile. Under the powerful temptation of lucrative commercial profits, those traders who used to be heavier and more faithful often made dehumanizing actions contrary to the principle of good faith in order to obtain more benefits. When dishonesty becomes a more common phenomenon, integrity