名人广告效应逐年升温,诸多商家及厂家采用名人或者公众人物的肖像大肆宣传自家经销或者生产的商品、药品及各种保健品的现象纷纷出现。人们常见的广告区域以电视、报纸、杂志等刊物居多。随着广告业的发展,各类商家广告的手段千奇百态,五花八门。街头巷尾、地面、台阶、电线杆也成为广告宣传的区域,就连公共厕所的墙壁、门面也贴满了广告。广告区域的扩展,广告内容的丰富,名人及公众人物的肖像被不恰当的随意使用,势必产生越来越多的肖像侵权纠纷。近年来,名人作为社会公众所瞩目的一类人群,其肖像权频频被擅自使用而导致诸多肖像权官司,这将给商家、广告行业正当使用名人肖像宣传商品、产品及技术等营销方式,提出更新的要求。 Celebrity advertising effect is heating up year by year, many merchants and manufacturers using portrait of celebrities or public figures to hype their own distribution or production of goods, medicines and various health products have emerged. People’s common advertising area to television, newspapers, magazines and other publications mostly. With the development of the advertising industry, various means of advertising businesses are mixed and varied. The streets and lanes, the ground, the steps and the telephone poles have also become the advertising areas. Even the walls and facades of public toilets are covered with advertisements. Advertising area expansion, advertising content rich, celebrities and public figures portraits are inappropriately arbitrary use, is bound to produce more and more portraits of portrait infringement. In recent years, celebrities, as a group of people who are attracted by the public, have frequently been deprived of their portrait rights and many portrait rights lawsuits. This will give businesses and the advertising industry proper use of celebrity portraits to promote the marketing of products, products and technologies. Updated requirements.