近年来农用车市场逐渐由卖方市场转为买方市场．价格大战愈演愈烈，一批品牌形象模糊、质量差、胆务滞后的企业濒临破产，而几家品牌形象良好、质高服务优、规模大的企业渐成霸主之势。现在，农民的消费需求意来愈高．他们重视的已不再是质量、服务，他们更注重品牌的知名度、 In recent years, the agricultural vehicle market has gradually changed from the seller’s market to the buyer’s market. The price war has intensified, and a group of companies with vague brand image, poor quality, and lagging business are on the verge of bankruptcy, and several companies with good brand image, high quality service, and large scale have become dominant. Now, the higher the farmers’ desire for consumption is. What they value is no longer quality and service. They pay more attention to brand awareness,