新时期,我国的传媒广告设计具有丰富性与多样性的特征,在新媒体与数字化技术的支持下,必须牢牢把握住不同年龄、性格、爱好等受众的审美取向,并根据受众的不同特征,利用互联网与数字化技术,设计出具有针对性、创新性的传媒广告。传媒广告应满足广大受众多样化的审美需求,吸引更多受众的关注,为受众提供丰富的信息和情感体验,进而促进当前传媒广告业的发展。 In the new era, the media advertising design in our country is characterized by richness and diversity. With the support of new media and digital technology, we must firmly grasp the aesthetic orientation of audiences of different ages, personalities and hobbies. According to the different characteristics of the audience , Using the Internet and digital technology to design targeted and innovative media advertising. Media ads should meet the diversified aesthetic needs of the broad masses of the audience, attract more audiences’ attention and provide the audience with rich information and emotional experience, thereby promoting the current development of the media advertising industry.