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“新闻发言人”是公共关系学里的概念。新闻发言人的主要职责是让政府、企业等公共机构与社会公众进行良好的沟通。新闻发言人制度的实施,有助于迅速传播政府政策、事实真相,避免流言流传,维护社会稳定。同时,开放的政府、政府官员必须通过媒体直接面对公众,学会“说话”、学会和公众沟通。2003年6月,经历“非典”之后,上海市政府首先启动新闻发言人制度,接下来北京、重庆、河南、山东等省市相继实行政府发言人制度。这个制度的实行,对于政府决策、社会
“Spokesman” is the concept of public relations. The main function of the spokesman is to let the government, enterprises and other public institutions and the public good communication. The implementation of the spokesman system helps to spread the government policy and the truth quickly, avoids the spread of rumors and maintains social stability. At the same time, open government and government officials must directly address the public through the media, learn to “speak”, and learn to communicate with the public. In June 2003, after experiencing SARS, the Shanghai municipal government first launched the spokesman system, followed by the implementation of the government spokesman system in Beijing, Chongqing, Henan and Shandong provinces. The implementation of this system is for government decision-making and society