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中国是世界级的纺织服装大国,也是世界最大的服装生产和出口国,然而令人费解的是,中国却并不是世界服装强国。虽然目前国内品牌服装规模发展迅速,却苦于自主创新能力薄弱,真正具有影响力的品牌寥寥无几。服装设计流程是服装企业核心业务流程的一种。本文从分析不同类型的服装品牌的设计工作现状入手,尝试用调查研究法,探索讨论更为科学的品牌服装设计工作流程。
China is a world-class textile and apparel powerhouse and the largest garment producer and exporter in the world. However, it is puzzling that China is not a world powerhouse. Although the current rapid development of domestic brand clothing size, but suffer from the weak ability of independent innovation, really influential brand very few. Apparel design process is a kind of garment business core business processes. This article starts from the analysis of the current situation of different types of clothing brand design work, try to use the method of investigation and study to explore and discuss the more scientific brand clothing design workflow.