我国摩托车产理在1992年快速增长的惯性推动下,1993年完成330多万辆产量,但是,摩托车市场受宏观调控影响,1993年下半年开始销势下降,除少数名牌车仍然畅销外,多数产品出现了平销、滞销现象。据估测,1993年底滞留在生产企业或经营企业的摩托车约占当年总产量的15％以上,与此同时,企业资金短缺、货款回收困难,一定程度上阳滞着企业的发展。表现在市场上则是竞争更加激烈,其结果必然是一些企业占上风,进一步发展壮大,一些企业则被迫停产、转产或倒闭。那么,这些竞争中的佼佼者是如何跻身市场,占据一席之地的呢?最根本的一条应该是:要想使企业 China’s motorcycle production and manufacturing industry accelerated its rapid growth in 1992. In 1993, more than 3.3 million units were produced. However, the motorcycle market was affected by the macro-control, and the sales volume began to decline in the second half of 1993. Except that a few brand-name cars are still selling well, The majority of products have experienced flat sales and unsalable sales. According to estimates, motorcycles that were left in production or business operations at the end of 1993 accounted for more than 15% of the total output of the current year. At the same time, the shortage of funds and recovery of payment for goods made the company’s development stagnant to some extent. Performance in the market is more intense competition. The result is that some companies have the upper hand and further develop and grow. Some companies are forced to stop production, transfer or close down. So, how do these outstanding players compete in the market and take their place? The most fundamental one is: To make a business