论文部分内容阅读
舆论动力学以揭示舆论的生成与演变的内外动因为旨归,大体上可以分为两个视阈:其一,研究影响舆论生成与演变的个体因素和个体状态;其二,研究影响舆论生成与演变的外部因素,如社会交往环境、意识环境和公众总体环境等。本文在界定舆论动力的概念及研究视阈的基础上,论证了美国权力精英通过定义和解释外部事件、制造新闻和舆论修辞等策略,实现了权力对舆论中的个体因素和外部因素的双重潜在支配。
The motivation of public opinion to reveal the internal and external motivation of the formation and evolution of public opinion can generally be divided into two perspectives: first, to study the individual factors and individual states that affect the formation and evolution of public opinion; secondly, to study the influence of public opinion And evolving external factors such as social interaction environment, awareness environment and general public environment. On the basis of defining the concept of motivation of public opinions and research perspectives, this paper demonstrates that the power elites in the United States have realized the dual potential of individual and external factors in public opinion by defining and explaining external events, making news and rhetoric of public opinion. Dominate.