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体育旅游在旅游由单纯观光型向参与度假型转型升级过程中的重要地位已经被人们广泛认识,但现有研究缺乏对其产品开发提供科学的理论和实证案例的支撑。本文以浙江安吉江南天池滑雪旅游开发为例,基于资源观点理论,运用文献分析和参与式观察研究方法,在剖析案例地成功经验的基础上从参与型体育旅游和观赏型体育旅游两个方面探讨了体育旅游开发的一般规律。
The important position of sports tourism in the transformation and promotion of tourism from simple sightseeing to holiday-taking has been widely recognized. However, the existing research lacks the support of providing scientific theoretical and empirical examples for its product development. Taking the development of skiing tourism in Jiangnan Tianchi of Anji in Zhejiang Province as an example, this paper, based on the theory of resource viewpoint, uses documentary analysis and participatory observational research methods, and analyzes the successful experiences of the case based on two aspects of participatory sports tourism and ornamental sports tourism The general rule of sports tourism development.