自上世纪90年代以来,对于重点选题报道的策划,各主流媒体已从普遍认知到认可,逐步进入主动、自觉、强化的新阶段。目前各级党报的重点选题报道策划,大致呈现这样几个特点:①在报道选题上,由上级“命题”为主向“自选题”为主转移;②在报道重心上,由传者本位向受众本位转移;③在报道的内容层次和形式运用上,由平面向立体转移。进一步提升重点选题报道策划的质量,可从如下几方面着手:建立策划的长效机制;创新策划者的思维方式;注重信息反馈,及时对策划方案作出调整。 Since the 90s of the last century, for the planning of key topics reported, the mainstream media has moved from universal recognition to recognition and gradually entered a new phase of initiative, consciousness and reinforcement. At present, the key topics of the party newspapers at all levels are reported and planned, which are broadly characterized by the following features: (1) In the topics covered by the report, the “propositions” at the higher level are mainly transferred from the “selected topics”; (2) The standard shift to the audience; ③ in the reported content level and form of use, from the plane to the three-dimensional transfer. To further enhance the quality of key topics reported planning, proceed from the following aspects: the establishment of long-term planning mechanism; innovative planners way of thinking; focus on information feedback, timely planning to make adjustments.