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近几年来,山东即墨黄酒厂围绕“占稳山东,发展江北,面向全国,走向世界”的总体战略目标,把营销工作当做企业一切工作的龙头,紧紧围绕市场做文章.积极拓宽市场求发展,使企业在日益激烈的市场中保持稳步发展。 一、加大宣传力度,积极引导市场。山东即墨黄酒厂是一个有着近50年历史的国有企业,主导产品即墨老酒有着悠久的历史,是我国北方黄酒的典型代表和“中国
In recent years, Shandong Jimo Winery Co., Ltd. has focused its marketing efforts on the overall strategic goal of “stabilizing Shandong, developing Jiangbei, facing the whole country, and moving toward the world”, and has made marketing work a leader in all corporate work. It has taken a close look at the market and actively expanded the market for development. , so that enterprises in the increasingly fierce market to maintain steady development. First, increase propaganda and actively guide the market. Shandong Jimo Winery Co., Ltd. is a state-owned enterprise with a history of nearly 50 years. Its leading product, Jimo Wine, has a long history. It is a typical representative of China’s northern rice wine and “China.