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三网融合是未来若干年中国广播电视行业最大的挑战和机遇,在强大的对手和巨大变革面前,行业内不少人表现出迷茫和焦虑:一些人只见树木不见森林,只想当前不思长远,从战术上考虑较多,战略上思考较少;从行业利益上考虑较多,社会需求上考虑较少;从防御对手上想得较多,发展自己上想得较少,这是很危险的。三网融合既不是三网合一,也不是三网同一,而是各扬其长,各避其短,在增量中去扩张,在竞合中共同发展。广电行业如何转危为机,当前最要紧的是认清自己的优势,明确自身的定位,以我为主积极参与三网融合,在创新中实现广电行业的转型和发展。
Triple play is the biggest challenge and opportunity for China’s radio and television industry for several years to come. In the face of strong opponents and great changes, many people in the industry have shown confusion and anxiety: some people just do not think they can see the trees without seeing the forest In the long run, there are more tactical considerations and less strategic thinking; more consideration is given to the interests of the industry and less consideration is given to the needs of the society; more is needed from the defensive opponents and less from the development themselves dangerous. Triple play is neither triple play, nor is it the same triple play, but the long, avoid each other, to expand in incremental, common development in competing. Radio and television industry how to turn the crisis into opportunities, the most important thing is to recognize their own advantages, clear their own positioning, with my active participation in the triple play in the innovation and broadcasting industry to achieve the transformation and development.