香港宜家家具店,摸索出一套较成功的销售方法。 传统的家具店,在确定售卖家具的档次后,着重考虑如何为顾客提供尽量多的选择。因此,在货品的摆放上总是分门别类,每一种家具有多种款式可以供顾客比较。这种想法虽不错,但不利于顾客从总体上考虑。宜家家具店高人一招,他们没把家具当作单纯一件货品看待,而是注重不同的组合,不仅是卖家具,而是整体设计。 首先,宜家在香港设立示范单位,推销自己的家具。1991年,宜家特聘香港著名的室内设计师高文安,以丽港城的居室为示范蓝本,设计了一套家具组合。高文安的知名 Hong Kong IKEA furniture store has explored a more successful sales method. Traditional furniture stores, after determining the level of furniture sold, have focused on how to provide customers with as many choices as possible. Therefore, there is always an assortment of items placed on the shelves. Each home has a variety of styles that can be compared by customers. This idea is good, but it is not conducive to the overall consideration of customers. The IKEA furniture store has a high-profile approach. Instead of treating the furniture as a single item, they focus on different combinations, not only furniture but overall design. First, IKEA set up a demonstration unit in Hong Kong to sell its own furniture. In 1991, IKEA hired Hong Kong, a famous interior designer in Hong Kong, to design a suite of furniture using the living room of Laguna City as a model blueprint. Gao Wen’an is well-known