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在人类社会发展到高度文明的今天,人口统计学已不再是原有意义上阐明、搜集、整理、分析人口现象、数据、资料的一般方法。相反,人口统计分析技术已广泛地应用到社会经济生活之中,如医疗卫生、保险、社区设施规划等方面,其中人口统计分析方法应用到市场营销策略的研究更是倍受人口学者、市场研究者的关注,能否充分利用一定的人口特征来确定相应的市场营销策略,已成为商家在市场竞争中立于不败之地的重要因素之一。
Today, when human society has developed into a highly-civilized society, demographic statistics are no longer a general method of clarifying, collecting, collating and analyzing demographic phenomena, data, and data in the original sense. On the contrary, demographic analysis techniques have been widely applied to social and economic life, such as medical and health care, insurance, and community facility planning. Among them, demographic analysis methods applied to marketing tactics are more popular than demographers and market research. It is one of the important factors that merchants are in an invincible position in market competition whether they can fully utilize certain demographic characteristics to determine the corresponding marketing strategy.