大数据魅力赋予移动营销更多想象力海量的非结构化数据给各行各业带来的显著转变正在全球迅速蔓延开来,几乎没有领域能够躲避大数据的影响。在移动互联网领域,大数据的魅力赋予移动营销越来越多的想象力,营销也迎来新的黄金时代。随着越来越多的广告主将营销预算向数据营销倾斜,所带来的直接影响是,大数据技术成为营销核心 Big data charm gives mobile marketing more imagination Massive changes in unstructured data across industries are rapidly spreading around the globe, with few areas evading the impact of big data. In the field of mobile Internet, the charm of big data gives more and more imagination to mobile marketing, and marketing ushers in a new golden age. As more and more advertisers tilt marketing budgets to data marketing, the immediate impact is that big data technology becomes the core of marketing