论文部分内容阅读
家具市场严重的供大于求让消费者有了选择余地,“买一个茶几等于买几个电视的童话”成了往日云烟。缺乏经营无形资产经验的家具行业只能用打折来迎接竞争,来迎合消费者。乍暖还寒的家具业该走向何方?许多家具企业已开始在“夯实基础,塑造品牌”上下功夫,用品牌力牵动消费者的眼球。中国家具业的发展呈现出重差异化经营、搞品牌专卖店、流行个性化服务等趋势。
The serious oversupply in the furniture market has given consumers a choice. “Buying a coffee table is tantamount to buying a few TV fairy tales”. The furniture industry, which lacks experience in operating intangible assets, can only use competition to meet competition to cater to consumers. Where should the furniture industry go when it is still warm? Many furniture companies have begun to work hard to “strengthen the foundation and shape the brand” and use brand power to influence consumers’ eyeballs. The development of the furniture industry in China presents a trend of differentiated operations, branded stores, and popular personalized services.