市场竞争中有盈利的企业,也就有亏损的企业。为了摆脱困境,我们常常看到一些亏损企业不惜重金请来“咨询公司”、“点子公司”或高等学府的专家学者,来对企业的经营进行诊断,尽管其中不乏有好的“点子”被企业采纳,但是,依然有许多企业仍未摆脱困境。当然,这未必都是因“点子”不精而荒于谋策,关键 Companies that have profitable market competition also have losses. In order to get rid of the predicament, we often see some loss-making companies willing to pay large sums of money to invite “experts,” “points companies,” or experts and scholars from higher education institutions to diagnose the company’s operations, although many of them are good. “Principles” were adopted by companies, but many companies still haven’t escaped the predicament. Of course, this is not necessarily due to the fact that “principles” are not refined but are devoid of ideas.