今天我要谈围绕在高成本的时代下,如何创建自己的品牌,如何使自己的品牌增值。我的题目叫品牌创新与设计突围,为什么讲品牌创新呢?如果品牌不创新,我们就会闷死,如一个企业在做百年品牌的情况下,果设计不突围,没有设计作为执掌,是一定要灭亡的。很多有规模性的企业都是OEM出来的,现在中国大部分服装企业部是在加工环节,利润都是很小的。现在在商场上依然可以看到服装的价格是越来越高,感觉这里面存在暴利,从老百姓来讲,你们服装赚我多少钱,实际上不是耶么回事。现在很多以OEM为主,没有原创能力的企业,规模比谁都大,但死的越快。金融危机的到来, Today I would like to talk about how to create my own brand and how to add value to my brand in an era of high costs. My topic is brand innovation and design breakthrough. Why brand innovation? If the brand does not innovate, we will suffocate. For example, if a company is doing a hundred-year brand, if the design does not break through, there is no design as a leader. To perish. Many large-scale enterprises are OEMs. Most of China’s garment enterprises are now in the process of processing, and their profits are very small. Now, at the mall, you can still see that the price of clothing is getting higher and higher. I feel that there are huge profits in it. From the people’s point of view, how much money your clothes make me is actually not what Jesus is doing. Many companies that are OEM-based and do not have original capabilities are bigger than anyone else, but the faster they die. The arrival of the financial crisis,