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在各大卫视的混战过程中,湖北卫视的竞争发力点没有停留在单纯依靠娱乐节目,改版后的湖北卫视明确“新闻立台”的发展定位,主推两档新闻时事类节目《长江新闻号》和《湖北新闻》,湖北卫视跃居同时段排位前三甲的节目《饮食养生汇》、《金装生活帮》、《生活·帮》皆属生活服务类别,分众化需求是导致这种现象出现的更重要的原因。本土性与全球化之间并不是对立区隔,而是各自独立、保留区别、互动互助、气息相通的,节目在注重本土化的落地的基础上,注意与观众的心理需求领域相连接。综艺节目中的规则往往是不同于日常社会规则范式的,这种秩序不会是绝对的,其“无文稿”式的悬念保持了机会的不断滑动,吸引了观众一路相伴。
During the melee games of major TV stations, the competitive force of Hubei Satellite TV did not stop at relying solely on entertainment programs. After the revision, Hubei Satellite TV clearly defined the development orientation of “News Station Taiwan” and pushed the two news and current affairs programs “Yangtze River News ”and“ Hubei News ”, Hubei TV leapt into the top three in the same period the program“ diet health exchange ”,“ gold life help ”,“ life · help ”are life services category, the demand is the result of fragmentation More important reason for this phenomenon. Indigenous and globalization are not opposed to each other, but independent, to retain the difference, interaction and mutual aid, atmosphere of communication, the program focuses on localization based on the landing, the attention of the audience and the psychological needs of the field connected. The rules of the variety shows are often different from the regular paradigm of social rules. Such an order will not be absolute. The “no draft” suspense keeps sliding of opportunities and attracts spectators all the way.