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互联网+时代,社交媒体的兴盛正使大众传播方式发生深刻的变化,新的网络语境下,粉丝数量不仅意味着影响力还意味着经济价值。粉丝的关注,不仅意味着兴趣和潜在购买行为,只要经营、管理到位,还可以宣传、倡导、激发社会正能量。基于此,本文对“柳州仔地域微信公众号创建和运营推广”进行探索,通过对“柳州仔”定位、内容大数据分析、推广运营的研究,引导人们更加关注粉丝效应,同时希望通过“点亮微心愿”公益活动的策划,使更多的爱心人生,关心留守儿童,帮助留守儿童。
In the Internet + era, the flourishing of social media is making profound changes in the mass media. Under the new network context, the number of fans means not only the influence but also the economic value. Fan’s attention, not only means interest and potential purchase behavior, as long as the operation and management in place, but also can promote, advocate, stimulate the positive energy of society. Based on this, this article explores the promotion and establishment of “WeChat” in WeChat domain of Liuzhou, and through the research of “LiuZhouZai” positioning, content big data analysis and promotion of operation, it leads people to pay more attention to the fan effect and at the same time Hope that through the “light microscopic willing ” planning of public welfare activities, so that more love life, care left-behind children, to help left-behind children.