中国传媒进入了营销时代。多年前,就有专家指出:在中国,办报时代已让位于卖报时代。城市广播电视报的经营活动是包括三个环节的链式运动。这三个环节是:编报——卖报(发行)——做广告。三者循环往复,互为因果:编报是生产产品(当然也是精神产品),生产是为了销售,即发行,否则失去意义;卖 Chinese media entered the marketing era. Years ago, some experts pointed out: In China, the newspaper office has given way to selling newspapers. City radio and television business activities are chain activities, including three links. These three links are: compilation - selling newspaper (distribution) - advertising. The three are reciprocating and causative of each other: compilation is the production of products (of course, spiritual products), production is for sale, that is, distribution, otherwise lose its meaning;