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全球两大支付巨头因赞助商身份之争卷入诉讼缠斗,赞助收入、营销收益、市场竞争纠缠其中,Master Card与老东家FIFA好聚难散,VISA横刀夺爱终获成功。世界杯的激战不止于球场,资本逐利与营销竞技难以落幕。今年恰逢国际足联(FIFA)成立110周年、FIFA旗舰赛事——FIFA男足世界杯赛第20届开赛。2013年福布斯发布的全球十大最有价值赛事中,按照每项赛事从媒体、门票、赞助和授权商处获得的每比赛日收入排序,FIFA世界杯赛位列第三,2013年品牌
The two major payment giants in the world were involved in litigation, sponsorship revenue, marketing revenue and market competition due to sponsor status quest. Master Card and old club FIFA got together and VISA won the victory. The fierce battle of the World Cup is not limited to the stadium, capital profit-making and marketing competition is difficult to end. This year coincides with the 110th anniversary of FIFA (FIFA), FIFA flagship event - FIFA Men’s Football World Cup started the 20th race. In the 2013 Top 10 Most Valuable World Awards Posted by Forbes, ranked 3rd in the FIFA World Cup for each race day received from media, ticket, sponsors and licensees for each race, 2013 Brand