网络技术的进步让更多学生可以参与服装的设计过程,形成具有特色的图案、文字等标记来传达自我情感。目前文化创意服装在大学市场有很大需求,基于在校大学生这一重要的消费群体,其需求和行为是销售的关键。 Advances in network technology allow more students to participate in the design process of clothing and form distinctive patterns, words and other marks to convey their own feelings. At present, cultural and creative clothing in the university market has great demand, based on the college students in this important consumer groups, their needs and behavior is the key to sales.