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企业危机是指危及企业形象和生存的突发性、灾难性事故和事件,它常常会带来较大损失,影响企业的形象和生产经营,严重的可能使企业倒闭。本文分析了企业危机产生的主要原因和危机管理。
Corporate crisis refers to sudden and catastrophic accidents and incidents that endanger the corporate image and survival. It often results in large losses, affecting the corporate image and production and operation, and may seriously cause the business to fail. This article analyzes the main causes of enterprise crisis and crisis management.