主持人语:信息化社会,随着数字化的快速发展,信息的交互性和碎片化等传播特征体现愈显突出。移动互联网时代的颠覆式创新致使组织传播模式发生了新的变化,在这种背景下,构建信息传播创新模式无疑是推进组织信息有效传播的重要保障。信息社会语境下,新媒体的传播发展呈现出“以人为本”的趋势,从而影响了媒体的传播形态和传播模式。随着科技发展、社会进步,新媒体在传播学理论视阈下体现出新兴的传播特点,这就为最大限度地 Host language: information society, with the rapid development of digital, interactive and fragmented information and other characteristics of communication more prominent. Subversion innovation in the era of mobile Internet has led to new changes in the mode of organization communication. Under this background, it is undoubtedly an important guarantee to promote the effective dissemination of information in the organization. In the context of information society, the spread of new media shows a tendency of “people-oriented”, thus affecting the mode of media dissemination and communication. With the development of science and technology and social progress, the new media reflects the emerging characteristics of communication under the perspective of communication theory. This is to maximize