媒资管理在电视台的应用环境电视台之所以也要开展媒资管理的项目建设工作,其原因有四点:一是为了要适应大规模生产;二是要适应多环境,多人员,以及多业务系统的实时性、协调性要求。如果仅仅依靠网络下的环境,这些是很难实现的;三是由于电视是一个重装备的行业, Media Management in the TV station’s application environment The reason why TV stations also carry out media investment management project construction for four reasons: First, in order to adapt to large-scale production; the second is to adapt to multi-environment, multi-staff, and multi-service System of real-time, coordination requirements. If only rely on the environment under the network, these are very difficult to achieve; Third, due to the television is a heavy equipment industry,