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全国政协委员、中国人民大学中国市场营销研究中心主任郭国庆教授所著《市场营销管理:理论与模型》一书最近由中国人民大学出版社出版.该书作为中国人民大学与加拿大麦吉尔大学合作出版的管理学丛书之一,对市场营销理论的产生、发展与学术流派,市场营销资源配置理论,消费者品牌选择模型,新产品扩散理论与模型,促销组合最佳模型,市场营销审计(Marketing Audit),关系市场营销,直销与传销等最新理论与实践问题进行了系统阐述.麦吉尔大学国际管理研究中心主任、第五届市场营销与社会发展国际会议主席库纳尔·巴苏(Kunal Basu)教授特为该书作序,指出:“该书至少有三个方面值得称道.首
Professor Guo Guoqing, a member of the Chinese People’s Political Consultative Conference and Director of the China Marketing Research Center of Renmin University of China, recently published a book titled “Marketing Management: Theory and Models” published by Renmin University of China Press. The book is a collaboration between Renmin University of China and McGill University in Canada. One of the published management books, the emergence of marketing theories, development and academic schools, the distribution of marketing resources, consumer brand selection, new product diffusion theories and models, the best combination of promotional models, marketing auditing (Marketing (Audit), relational marketing, direct marketing and MLM, etc. The latest theoretical and practical issues are systematically discussed. Kunal Basu, Director of the International Management Research Center of McGill University and the 5th President of the International Conference on Marketing and Social Development (Kunal Basu) ) The professor made a preface to the book and pointed out: "The book has at least three aspects that are commendable.