《新营销》:如今,80后、90后的年轻人日渐成为消费主力军。面对这一消费趋势变化,你认为企业应该做好哪些准备?姜张丽青(大中华区业务副总裁):作为一家企业,尤其是希望基业常青的企业,它的管理层都会关注上一代和下一代消费者的区别。现在80后、90后年轻人跟以往的年轻人很不一样,随着互联网和电子商务 “New Marketing”: Today, after 80, 90 young people are increasingly becoming the main force of consumption. In the face of this change in consumer trends, what do you think companies should be prepared for? Jiang Zhang Liqing (Vice President of Greater China Business): As a company, especially a company that wants to be evergreen, its management will pay attention to the previous generation and The difference between the next generation of consumers. Now, after 80 and 90, young people are very different from young people in the past, with the Internet and e-commerce.