尽管传统企业在开展网络营销过程中有这样或那样的困难,但网络品牌显然能成为新的突破口。“衬衫+鼠标”、“宽带+运动鞋”、“网络+钻石”等词汇近段被频繁提及,众多的传统企业开始进军电子商务领域。然而,电子商务所面对的网络消费市场与传统消费市场存有巨大差异。价格对比网站的出现使产品价格超级透明化、 Although traditional enterprises in the process of marketing the network have one or the same difficulty, but the network brand is clearly a new breakthrough. “Shirt + mouse ”, “broadband + sneakers ”, “network + diamond ” and other words are frequently mentioned in recent paragraphs, many traditional enterprises began to enter the field of e-commerce. However, there is a huge difference between the online consumer market and the traditional consumer market that e-commerce faces. The emergence of price comparison website makes the product price super-transparent,