扶贫捐赠行为是一种善性行为,具有向善性、自愿性、激发性和从众性的特点。扶贫捐赠行为也是一种志愿服务,是一种社会公益行为。但当前的社会现实决定了这一行为要形成习惯,形成制度,必须依靠外力促动,即通过政府和社会的动员来推动,而且要注重建立扶贫捐赠机制,当前要着重培育以需求为导向的筹资机制,建立以公众信誉度为基础的监督自律机制,完善吸引高素质人才的市场导向机制。 Poverty-relief donations is a good behavior, with good nature, voluntary, motivational and follow the characteristics of. Poverty-relief donations are also a kind of volunteer service, which is a kind of social public welfare act. However, the current social reality determines that this behavior should form a habit and form a system. It must rely on external forces to promote it, that is, through government and social mobilization to promote, but also pay attention to establishing a poverty alleviation and donation mechanism. At present, we must focus on cultivating a demand-oriented Fund-raising mechanism, establish a self-regulatory mechanism based on public credibility and improve the market-oriented mechanism that attracts high-quality personnel.