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运用激励理论探讨目前编辑队伍尚未充分发挥潜能的主要表现及原因,提出六种挖掘编辑潜能的方法,提高激励效果应注意的问题及运用激励机制留住人才的策略。
Using incentive theory to explore the main manifestations and causes of the current underdeveloped editorial teams’ potential, this paper proposes six ways to tap into the potential of editors, the issues that should be paid attention to to improve the incentive effects, and strategies to retain them with incentive mechanisms.