得益于互联网的高速发展,电子商务行业人才需求量十分旺盛,然而现实情况却是大学生难以就业的局面。为解决这个矛盾,需要高职院校针对电子商务的实践性、复合型特点,从培养学生的技能入手,设置合理的电子商务专业实践教学体系,培养社会所需要的高级应用型电子商务专门人才。 Benefit from the rapid development of the Internet, e-commerce industry talent demand is very strong, but the reality is difficult for college students to find employment situation. In order to solve this contradiction, it is necessary for practical colleges and universities to deal with the practicality and complex features of e-commerce. From the aspects of training students’ skills, setting up a reasonable practical teaching system of e-commerce and training the advanced applied e-commerce professionals .