如何根据理论广播的特点和规律来搞好理论广播中的经济建设宣传?我的看法是:坚持共性和个性的统一。这里所说的“共性”,既包括经济建设的共性,又包括广播宣传的共性,还包括理论广播收听听众群的共同需要这个共性;这里所说的“个性”,是指理论广播宣传的内容既要符合理论广播必须姓“理”的宗旨,体现理论广播的个性,又要符合理论广播各层次听众的各自特殊需要,体现听众的个性。理论广播中的经济建设宣传要坚持共性和个性的统一,首先是因为经济建设本身就是一个庞大的系统工程,它不仅涉及经济,而且 How to improve the publicity of economic construction in theoretical broadcasting according to the characteristics and rules of theoretical broadcasting? My opinion is: adhere to the unity of commonness and individuality. The “commonality” mentioned here includes not only the commonality of economic construction but also the commonalities of radio and publicity as well as the commonality of the theoretical needs of radio audiences. The term “personality” as used herein refers to the content of theoretical radio propaganda It is necessary to comply with the theory that broadcasting must have the surname “reason”, reflecting the personality of theoretical broadcasting, and also conforming to the special needs of listeners at all levels of theoretical broadcasting and reflecting the individuality of the audience. Economic advocacy in theoretical broadcasting should insist on the unification of commonness and individuality. First and foremost, economic development itself is a huge systematic project. It involves not only the economy, but also