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随着社会的发展和全球一体化进程的加速,国际风格越来越多的对国内的平面设计形成冲击。平面设计视觉语言的本土化成为保持我国平面设计的独立性与自主性的重要手段。本文将从平面设计视觉语言本土化的必要性入手,分析本土化应遵从的原则,并在充分阐释民族文化图形符号及其个性与国际风格的发展变化的基础上尝试探索平面设计视觉语言本土化的有效途径。
With the development of society and the acceleration of the process of global integration, more and more international styles have hit the domestic graphic design. The localization of graphic design visual language has become an important means to maintain the independence and autonomy of graphic design in our country. This paper starts with the necessity of localization of visual language in graphic design and analyzes the principles to be followed in localization. On the basis of fully explaining the development and changes of national cultural symbols and their personalities and international styles, this paper attempts to explore the localization of visual language in graphic design Effective way.