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客户关系管理是企业市场营销战略的重要组成部分,通过管理客户关系管理与客户保持良好的合作关系,可以降低企业生产运营的成本和风险,提高企业的经营效益,使企业在激烈的市场竞争中获得良好发展。本文主要从整体上研究了企业的客户关系管理在市场营销中的作用。
Customer relationship management is an important part of an enterprise marketing strategy. By managing customer relationship management and maintaining good relations of cooperation with customers, the cost and risk of production and operation can be reduced, and the operating efficiency of the enterprise can be enhanced so that the enterprises can compete in the fierce market competition Get good development. This paper mainly studies the role of the CRM in the marketing of enterprises.