随着社会主义市场经济的建立,图书出版竞争越来越激烈,一个出版社要在这样的环境中生存与发展,必须紧紧地抓住市场,生产出优质图书,并及时发行到读者手中,从而取得社会效益和经济效益。要做到这点,毋庸置疑,选题是根本,发行是关键。为此提出以下几点供参考。一、选题必须迎合市场、引领市场、贴近读者图书作为文化商品,有其物质性一面,也有其知识性、思想性一面,它的好坏优劣,是否受读者欢迎,能否实现其经济效益和社会效益,是由其内容,即知识性和思想性决定的。纵观当前图书市场上畅销的、优秀的图 With the establishment of a socialist market economy, the competition for the publishing of books has become more and more fierce. For a publishing house to survive and develop in such an environment, it is necessary to grasp the market tightly and produce excellent books in a timely manner to the readers. In order to obtain social and economic benefits. To do this, no doubt, the subject is the fundamental issue is the key issue. To this end the following points for reference. First, the topic must meet the market, leading the market, close to the reader as a cultural goods, books, have their material side, but also its knowledge, ideological side, its merits and demerits, are readers welcome, can achieve its economic benefits And social benefits, is determined by its content, that is, knowledge and thought. Looking at the current best-selling book market, excellent figure