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时至今日,品牌和渠道对于中国车载主机制造企业到底意味着什么?如何有效展开品牌与渠道的竞争?品牌和渠道竞争的实质又是什么?在行业开始求大做强的趋势下,中国车载主机品牌如何以全球化和本土化相结合的视野去审视企业的战略营销,如何通过营销渠道的不断创新和优化结构去做大做强品牌资产,真正把企业做成百年老店、百年品牌?正值深圳正鼎科技金像王品牌形象全面升级,为此,本刊就金像王品牌形象提升及企业的品牌与渠道建设等话题,专访了正鼎科技总经理李萍女士。
What does the brand and channel really mean for China’s car host manufacturing companies? How to effectively launch brand and channel competition? What is the essence of brand and channel competition? Under the trend of the industry becoming bigger and stronger, China’s car How does the host brand examine the company’s strategic marketing with a combination of globalization and localization? How do you continue to innovate and optimize the structure of marketing channels to make your brand assets bigger and stronger, and truly turn your company into a 100-year-old, 100-year brand? At the time when Shenzhen Zhengding Technology Co., Ltd. upgraded its brand image, for this purpose, the magazine interviewed Ms. Li Ping, General Manager of Zhengding Technology, on topics such as the promotion of the Kingston brand image and the company’s brand and channel construction.