移动互联时代群体性事件的网络动员频频出现,网络成为公众表达意见的平台。一方面涉事的草根阶层寻求公平正义,唤起事外公众的同情援助;另一方面带有泄愤滋事的网民掀起网络聚集行动。基于不同目的群体利用社交媒体实现动员,造成事件在更大范围的影响。分析群体性事件中动员的形式、结构组成,以及运行轨迹等,有助于管理者对突发群体性事件的先期处置,实现有效的社会治理。 The mobilization of mass incidents in the era of mobile Internet has been frequent and the internet has become a platform for the public to express their opinions. On the one hand, the grass-roots parties concerned seek fairness and justice, arouse public sympathy and assistance from outside affairs; on the other hand, netizens with venting anger have set up network gathering activities. The mobilization of social media based on different target groups has resulted in a wider impact of the incident. Analyzing the form, structure and running track of mobilization in mass incidents can help managers to dispose of unexpected mass incidents early and achieve effective social governance.