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近半年来,运动鞋厂商在央视5套——体育频道掀起了一场鞋国大战,各路英豪各显神威,其战况之激烈,令人叹为观止。据不完全统计,目前在央视热播的运动鞋广告主要分为三类。第一类为体育明星类。如:(1)我选择,我喜欢,安踏运动鞋——孔令辉(2)别克新一代,运动更精彩——李永波等(3)成功每时每刻,美克运动鞋——伏明霞(4)凭实力,铸金牌,金莱克运动鞋——王楠第二类是娱乐明星类。如:(1)特步运动鞋,飞一般的感觉!——谢霆锋(2)一起来吧,率真自我,鸿星尔克——陈小春(3)运动活力,无处不在,德尔惠——吴奇隆
The past six months, sports shoe manufacturers in CCTV 5 sets - sports channel set off a Shoe World War, all the heroic heroic manner, its fierce fighting, it is amazing. According to incomplete statistics, there are mainly three types of sports shoes advertised in CCTV currently. The first category for sports stars. Such as: (1) I choose, I like, Anta shoes - Kong Linghui (2) Buick new generation, more exciting sports - Li Yongbo, etc. (3) success every moment, With strength, gold medal, Jinlaike sports shoes - Wang Nan second category is entertainment star class. Such as: (1) Xtep sneakers, fly the general feeling! - Nicholas Tse (2) Let’s come together, candid self, Erke - Jordan Chan (3) vitality, everywhere, Del Hui - Nicky Long