很多有志于创新品牌的服装企业保证产品质量与完善设计风格的同时,忽略了品牌文化的创建与社会宣传,在每个时尚款式的设计中被赋予了很多文化的阐述,但很少有企业在推广品牌时去重视他们的设计内涵,消费者只能从个人观点去理解它的文化内涵,导致品牌意图被误解,从而购买意向被左 Many apparel companies with an aspiration for innovative brands ensure product quality and perfect design style while ignoring the creation of brand culture and social propaganda. In the design of each fashion style, many cultures have been enunciated, but few companies are When promoting brands, they value their design connotations. Consumers can only understand their cultural connotations from a personal point of view. As a result, brand intentions are misunderstood and purchase intention is left.