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小产权房是我国特定土地制度、特定城市发展背景下的产物。通过对广州市番禺区典型小产权房实证研究,其营销传播渠道更侧重于以亲友推介、中介推介、人员拓展为代表的人员的信息传播渠道。
Small property room is the product of China’s specific land system and the development of a specific city. Through the empirical research on the typical small property room in Panyu District, Guangzhou, the marketing communication channel focuses more on the information dissemination channels of personnel represented by relatives and friends, intermediary promotion and staff development.