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网络谣言严重影响社会的正常秩序,严重影响人民群众的日常生活。鉴于网络谣言与传统谣言的差异性,本文以近年来网络上流传的50起网络谣言为案例库,对其中10起典型案例进行详细分析,提出影响网络谣言传播的关键因子,并对关键因子间的相互关系进行研究,从而得出有别于传统谣言的网络谣言传播公式,并针对网络谣言传播关键因子,为政府处置网络谣言提出策略建议,为政府应对网络谣言提供参考。
Internet rumors seriously affect the normal order of society and seriously affect people’s daily lives. In view of the difference between rumors of the Internet and traditional rumors, this article takes 50 network rumors circulating in the network as a case base in recent years, analyzes in detail 10 typical cases, points out the key factors that affect the spread of rumors in the Internet, The author makes a research on the relationship between rumor and internet rumor, and then draws a network rumor spreading formula different from the traditional rumor. According to the key factors of network rumor dissemination, it puts forward some tactics suggestions for the government to dispose the network rumor and provides reference for the government to deal with the network rumor.