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国企的深化改革是’98的主题,资产重组、股份制改造正风起云涌,市场经济的淘汰性竞争已渐趋白热,市场竞争已由单纯的数量扩张转向品质竞争,中国的经济结构面临重新调整的关头。广告作为一个依附性的行业,不得不承受来自经济形势的种种冲击。中国的广告业由于特定的历史发展环境而起步较晚,兴盛只是近十余年的事,相当的公司仍处于原始积累的状态。尽管广告公司数量很多,但国内真正能够有一套完
The deepening reform of state-owned enterprises is the theme of ’98. Asset restructuring and joint-stock reform are surging. The eliminated competition in the market economy has become increasingly hot. Market competition has shifted from pure quantity expansion to quality competition. China’s economic structure is facing a new readjustment. At the moment. As a dependent industry, advertising has to suffer from the impact of the economic situation. China’s advertising industry started relatively late due to a specific historical development environment, and prosperity is only a matter of more than ten years. A considerable number of companies are still in a state of primitive accumulation. Although there are many advertising companies, there is a real end