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之二十一、“丰田”,后来居上 “车到山前必有路,有路必有丰田车”,丰田汽车的广告脍灸人口,“丰田”车名家喻户晓。尽管丰田车名和奔驰、福特、通用、克莱斯勒车名相比晚了近半个世纪,但其后来居上,毫不逊色,甚至超越了它的“前辈”和“导师”。 丰田汽车公司是亚洲最大的汽车工业企业,总部设在日本爱知县丰田市。“丰田”车名既源自它的前身——丰田自动织机制造厂的地址丰田市,也源
Twenty-one, “Toyota”, from behind “There must be a road in front of the car, there must be a Toyota car”, Toyota Motor’s advertising moxibustion population, “Toyota” is a household name. Although Toyota’s name was similar to the Mercedes, Ford, GM, and Chrysler vehicle names for nearly half a century, they came from behind and went beyond the “predecessors” and “tutors.” Toyota Motor Corporation is the largest automotive industrial company in Asia and is headquartered in Toyota, Aichi Prefecture, Japan. The “Toyota” name derives from its predecessor, the Toyota Auto Loom Manufacturing Plant, which is located in Toyota City.