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超过10亿欧元的贿赂额,创世界商业史上的一大纪录,也把西门子这个自诩的伟大公司打回了原形,严重损害了它在公众心目中的形象。树立一个品牌,需要几十年甚至上百年时间,而毁掉一个品牌则容易得多。灰色交易纵使短时间内对公司业绩的提升有很大帮助,但从长远来看,无疑是一种自掘坟墓式的行为,必将被公众打上“不守商业信誉”的烙印,使得公司的根基风雨飘摇。现在,西门子能做的,就是积极配合有关部门的检察,同时加强制度反腐,把“贿赂门”事件的恶劣影响降到最低。
The bribe of more than 1 billion euros, a record in the history of the world’s commerce, has also put Siemens, a self-styled great company, back to its original form, seriously damaging its public image. Establishing a brand can take decades or even centuries, and ruining a brand is much easier. Gray trading, even if short term, can greatly help the performance of the company, but in the long run, it is undoubtedly a self-grave act that will surely be branded by the public as “not keeping business credit” The company’s foundation is precarious. What Siemens can do now is to actively cooperate with the procuratorates of the relevant departments and at the same time to strengthen the system against corruption and minimize the adverse effects of the “bribery” incident.