随着网络时代的发展,微电影逐渐出现在人们的视野当中,主要是在各种媒体平台上进行播放。近年来,我国微电影所获取的票房屡创新高,为了促进微电影产业的发展,就需要注重微电影的宣发。本文在阐述微电影的基础上,详细分析了微电影宣发的商业运作模式,其主要目的在于促进微电影产业的进一步发展。 With the development of the Internet era, micro-movies gradually appear in people’s perspectives and are mainly played on various media platforms. In recent years, China’s micro-film box office hit record highs, in order to promote the development of micro-film industry, you need to focus on the declaration of micro-film. Based on the description of micro-film, this paper analyzes in detail the commercial mode of operation of micro-film, whose main purpose is to promote the further development of micro-film industry.