我国的动画片已经走过了80年的历史,但是动画产业的发展状况却不尽如人意。由于目前动画市场尚没有形成完善的产业链,从而导致国内动画公司的规模不断缩水,企业规模小、竞争力差、资金周转不灵、亏损严重,甚至一度连生存都成了问题。笔者认为,要发展和壮大我国动画产业,必须根据自身的独特资源与优势,强化动画产业发展的重要因素,才能形成具有中国特色的动画产业链。 China’s animation has gone through 80 years of history, but the animation industry’s development is not satisfactory. As the current animation market has not yet formed a sound industrial chain, resulting in the shrinking scale of domestic animation companies, small-scale enterprises, poor competitiveness, cash flow failure, serious losses, even once the survival has become a problem. The author believes that to develop and expand the animation industry in our country, we must form an animation industry chain with Chinese characteristics according to its unique resources and advantages and to strengthen the important factors in the development of the animation industry.